The DiA Group is a media production services company.
We supply technology and talent to the Television, Film, Commercials, Games and Interactive sectors in the UK and around the world.
Consistently aspirational, occasionally disruptive and always innovative, the DiA Group is changing the way that television, film, commercials, corporate and games production works.
The DiA Group supplies technology and talent to the creative industries through its integrated subsidiaries Alias Hire and The Crewing Company.
But that is just the tip of the iceberg.
We deliver bespoke media production services to producers of television, film, commercials, corporate, interactive and games content.
By combing best-in-breed technology firms with a knowledgeable, wide-reaching and friendly talent business we can support any creative industries production, whatever the requirements or delivery method.
Delivering outsourced media production services is, in itself, not remarkable.
But with our industry know-how and our breadth of expertise we are able to do the one thing that so many other companies cannot: meet the needs of the media production sector at any level.
From a single camera and operator for a corporate shoot to a fully staffed up reality TV show, we can support any production scenario across the creative industries.
If you want a make-up artist, we can help. If you require an edit suite, we can help. If you need 100 engineers for a global sporting event, we can help. If you want to outsource your entire content creation process, well you can work out the rest for yourself.
In the age of squeezed budgets and sweating assets, outsourcing your media technology or talent requirements makes perfect sense.
Using the DiA Group will allow you to eliminate layers of cost and management and adopt a flexible staffing model, scaling up and down when required.
At the same time it will ensure that you always have access to the most up-to-date technology and kit that is well maintained, properly installed and perfectly integrated.
Doing It Anyway: Because, no matter what people tell you, if you combine the right talent and technology with the right business ideas and acumen, anything is possible.
Combining media industry know-how and innovative ideas with financial acumen and global trade expertise, the DiA board boasts more than 100 years of business experience.
Between us we’ve launched, funded, managed, chaired, sold, guided and advised all sizes of companies from start-up to AIM flotation. We do the big ideas: and the niche concepts too.
Meet the team:
He’s our chairman
A renowned businessman and serial entrepreneur, Sir Eric Peacock guides and advises the DiA board.
Knighted in 2003 for his services to international trade, Sir Eric has countless years of experience working with high-class aspirational businesses both domestically and overseas.
In addition to his role with DiA he currently sits on the UKTI (UK Trade and Investment) and UK Export Finance boards and was recently appointed to the board of animation studio Cosgrove Hall Fitzpatrick Entertainment.
Alongside his business interests Sir Eric leads the Peacock Foundation, the AB Trust and Uniqueness, three charities focused on disadvantaged children and developing young adults to their full potential.
He’s our chief executive
Well-connected and hugely respected David Brady leads the Group, and is very much its ideas man.
With over 25 years’ experience in the media sector he brings unrivalled know-how and a contacts book that would shame Tom Jones. His innovative approach has seen him build – and then sell – a video and audio production and post-production group as well as lead Soho Editors to becoming the world’s largest post-production talent agency.
Now his focus is on making DiA the World’s leading media production services company.
Away from the Group David is chairman of the London 2012 media skills legacy programme and a regular speaker for, and adviser to, UKTI.
He’s our chief financial officer
Although so much more than a numbers man, Simon is the one with the abacus and the spreadsheets.
A corporate financier by trade Simon has worked for numerous successful organizations during more than 20 years in the business. Amongst those companies is S. G. Warburg – where he worked across investment banking, mergers, acquisitions and fund raisings – and KPMG where he specialized in the media sector.
Simon has also operated as CFO of both privately backed and quoted businesses and in recent times as a consultant with Alinsky Partners, advising on the major restructuring of a media company.
He’s a director
A strategy consultant, financier and a founding director of consultancy Whetstone Group, John Sanderson is very much the man with the plan.
John began his career as an equity analyst at what became County NatWest before joining media sector specialist consultancy Hydra Associates.
As well as working closely with DiA he also serves on a number of boards of companies that are exploiting digital media opportunities.
