Combining media industry know-how and innovative ideas with financial acumen and global trade expertise, the DiA board boasts more than 100 years of business experience.
Between us we’ve launched, funded, managed, chaired, sold, guided and advised all sizes of companies from start-up to AIM flotation. We do the big ideas: and the niche concepts too.
Meet the team:
Sir Eric Peacock
He’s our chairman
A renowned businessman and serial entrepreneur, Sir Eric Peacock guides and advises the DiA board.
Knighted in 2003 for his services to international trade, Sir Eric has countless years of experience working with high-class aspirational businesses both domestically and overseas.
In addition to his role with DiA he currently sits on the UKTI (UK Trade and Investment) and UK Export Finance boards and was recently appointed to the board of animation studio Cosgrove Hall Fitzpatrick Entertainment.
Alongside his business interests Sir Eric leads the Peacock Foundation, the AB Trust and Uniqueness, three charities focused on disadvantaged children and developing young adults to their full potential.
He’s our chief executive
Well-connected and hugely respected David Brady leads the Group, and is very much its ideas man.
With over 25 years’ experience in the media sector he brings unrivalled know-how and a contacts book that would shame Tom Jones. His innovative approach has seen him build – and then sell – a video and audio production and post-production group as well as lead Soho Editors to becoming the world’s largest post-production talent agency.
Now his focus is on making DiA the World’s leading media production services company.
Away from the Group David is chairman of the London 2012 media skills legacy programme and a regular speaker for, and adviser to, UKTI.
He’s our chief financial officer
Although so much more than a numbers man, Simon is the one with the abacus and the spreadsheets.
A corporate financier by trade Simon has worked for numerous successful organizations during more than 20 years in the business. Amongst those companies is S. G. Warburg – where he worked across investment banking, mergers, acquisitions and fund raisings – and KPMG where he specialized in the media sector.
Simon has also operated as CFO of both privately backed and quoted businesses and in recent times as a consultant with Alinsky Partners, advising on the major restructuring of a media company.
He’s a director
A strategy consultant, financier and a founding director of consultancy Whetstone Group, John Sanderson is very much the man with the plan.
John began his career as an equity analyst at what became County NatWest before joining media sector specialist consultancy Hydra Associates.
As well as working closely with DiA he also serves on a number of boards of companies that are exploiting digital media opportunities.